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Friday, October 14 • 1:00pm - 2:00pm
IXC - Community Building as Marketing

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What's the best way for a small company to market a game in today's world? For the team at RUST LTD., makers of the VR hit Hot Dogs, Horseshoes, and Hand Grenades, the answer was to create a sense of community around the game through careful use of their website, the Steam Early Access platform, dev videos, and social media that made them the top article on Reddit two times in September.

In this panel, members of the RUST LTD. team will talk about how they maximized their impact through careful interaction with their fans. They will tell you what works, what didn't, and how to get on your fans' radar.

Speakers

Friday October 14, 2016 1:00pm - 2:00pm
USC SCI 108

Attendees (15)